Search Engine Optimisation

With 93% of online experiences starting with a search engine, it’s essential to be seen in search. SEO improves the way in which your business is found and represented in organic search results. A search engine is essentially a website that you query with requests and it replies with a list of results, links, and images to web pages that hopefully answer your initial question. As the end-user, have you ever stopped to think what’s behind that list of results? Let us explain.

SEO

Why tribe?

Increase visibility, traffic and growth

Search Engine Optimisation (SEO) is a key tactic of search marketing. SEO helps people to find your website in Google and other search engines. We help to structure your website content and help it to rank higher in search engine results pages (SERPs) over time. Search Engines are constantly changing their algorithms to improve their service and provide the best answers to a search query, consequently, we also have to adapt to the latest SEO techniques and best-practice. However, there are generally two things that you need to get right. Relevance and authority – both are very hard to fake on a website. It takes time, consistency and technical knowledge to get right. In conclusion, ‘Search Engine Optimisation’ is actually just a term for a collection of digital tactics – web development, content creation, social media, PR, etc – that will collectively help to get you better search results.

Relevance

Search Engines only want to serve their users the best results from their query. Is your website easy to navigate, not just from a user perspective but from an algorithm perspective? Getting the balance right between making your site technically sound and yet still interesting to the user is why SEO is a bit of an art. You need to structure the site so that it is easy to crawl – providing text with relevant keywords and information on each page.

Authority

Page Quality

Intent

FAQS

Searching for actionable recommendations?

SEO is a long-term process that requires on-going effort, but it can be very rewarding, both in terms of increased website traffic and improved conversion rates. When done correctly, SEO can help a website rank higher in search engine results pages (SERPs), thereby increasing its visibility and drawing more users.

Tribe have SEO experts, backed up with developers with the capabilities to action those recommendations.

What is SEO?

SEO or Search Engine Optimisation helps people to find your website in Google and other search engines. We help to structure your website content and help it to rank higher in search engine results pages (SERPs) over time. Search Engines are constantly changing their algorithms to improve their service and provide the best answers to a search query, consequently, we also have to adapt to the latest SEO techniques and best-practice. However, there are generally two things that you need to get right.

What is an SEO audit?

What is off-page vs on-page SEO?

Why is keyword research important?

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