The first stage of any website design project is to set up a clear and concise design system. This will heavily depend on your brand guidelines (if you have them to provide), and will consist of colours, typography and button styles. Once these are in place it will ensure your site designs follow suit in terms of consistency and order.

Depending on the complexity of the project our designers will begin designing the page wireframes or get straight onto visualising branded page mockups. Wireframes help to outline the bare bones of the page layout, focusing on user journeys and actions, before getting engrossed in the visual design of the pages.

Prototyping within Figma helps to further visualise user flows and actions and gives you a more realistic feel for how the pages connect together and UI elements behave and are interacted with.

Our strategic user experience (UX) designers always ensure the user is at the forefront of the design process, resulting in the creation of a user interface (UI) which is both intuitive and enjoyable.

We work with clients to create, adjust or overhaul website experiences. Our objective is to convert your users into long-term clients and advocates through intuitive, enjoyable and user-centric design.

We aim to build empathy through analytical user research, define user problems, ideate solutions and validate our design decisions through targeted usability testing. This creates a strong foundation for effective high-fidelity designs and the development of your new digital product.