Expert Knowledge /
We understand the importance of performance marketing and a smooth user experience when it comes to selling online. As well as a blend of long-term brand building and sales-driving activity, we understand that security and data also need to be a priority and that your marketing stack needs to work cohesively.
Ecommerce businesses also rely heavily on digital marketing because it’s the easiest way to connect to your target consumer and get them to visit your website or app. Clever use of data and segmentation means that digital marketing is one of the most cost-efficient ways to reach your target consumer. Having end-to-end tracking setup means we can see exactly what does or doesn’t work from a media and marketing perspective. We can also layer in attribution models and different revenue streams.
Awareness of your organisation is obviously key. This usually involves a blend of social media, digital advertising and search marketing. Before investing in paid media though, it’s important to have a very clear vision of who you’re talking to and what you want to talk to them about.
Brands are (understandably) anxious to grow revenue and tend to focus on the task of winning new customers through the channels mentioned above. While important, getting a cold customer is expensive compared to winning back lapsed customers or upselling additional products/services. We find that many ecommerce and subscription models aren’t engaging with email marketing as well as they could or utilising retargeting or sequential messaging with their adverts – these are the perfect channels for helping to convert easy wins and drive revenue with less media investment.
Data is also essential for growing ecommerce businesses. However, the data or analytics used are often not fit for purpose – providing either too much info or not enough. Taking positive action to improve the business therefore becomes difficult. We are seasoned pros at extracting relevant data using our powerful data processing system (more than what you get by simply using Google Analytics) and pulling info from multiple channels (Facebook, GA, Google Ads, Email, etc) and centralising that data in a completely customised report. You can have all the numbers, calculations and metrics needed automatically displayed, exactly as you like.
Subscription models are soaring in popularity, providing convenience while ensuring your next sale is lined up. We understand that removing friction is essential for a successful subscription model and use apps such as ReCharge or WooSubscriptions to help facilitate a subscription feature.
Ecommerce and growth hacking is all about constant and consistent analysis and refinement of KPIs. Understanding the metrics used to measure and assess ecommerce is essential and they are often different to those used in other media and sales efforts.
If you’re a startup or business looking to drive above average growth, you may have come across the phrase “growth hacking”. In order to drive growth, you need to examine the causes for your current business growth and amplify them in order to supercharge your business.
Working with Tribe has been a pleasure - we had a seamless transition to our new site and are very happy with our new UX and ecommerce functionality.Caryl Tincknell
When it came to digital marketing Emily & Ollie explained what they could do for our business and how in a very easily understood manner. The follow up & reporting along the way gave us the confidence to continue working with them. We have had amazing exposure and our business has really taken off.Dr Ros Debenham
The recipe box industry is a very competitive market space. We understood that in order to build exposure and stand out from the crowd we needed expert help. Emily and Ollie are both excellent at their jobs and continually keep us updated on campaigns and strategies so we know the best way to move forward. I would have no hesitation recommending Tribe to anyone else looking to improve their search and social media marketing.Myles Hopper
Working with Tribe Digital is always a pleasure. Their dynamic, forward-thinking keeps us ahead of the trends and are always able to advise our team well whilst consistently developing skills within digital marketing. Their reliability & flexibility paired with their expert knowledge and approachable nature makes them a key part of our team at Ladram Bay.Zoe House
When we launched DOSE our Google presence was poor and organic traffic was slow. Tribe came to us at just the right time, equipping us with the toolkit for success that has changed our business for the better with a 1,983% increase in organic visibility (169,000 to 3.52m impressions) in just 3 months.Hettie Holmes
I wouldn't recommend Tribe if I hadn't used their services myself and to great results. Ollie & Emily have extensive retail/brand/digital experience - more over they are both very intelligent, kind and honest people who provide recommendations as if your business is their's.Polly McLachlan
Brush up on the latest online opportunities by taking advantage of our resources about digital marketing, web development, ecommerce and design. If you’re new to digital, start with our digital marketing for beginners series. We also offer expertise and opinions around specific apps, tools and trends.