Ladram Bay

Case Studies / Ladram Bay

Generating Holiday Bookings

Ladram Bay is an award winning holiday park set along East Devon Jurassic Coast. First opened to campers in 1943, the park remains family-run to this day and collected gold at the Devon Tourism Awards within the ‘Holiday Park of the Year’ category.

Tribe Digital have worked closely with Ladram Bay since 2015 to increase holiday sales online, utilising the trackability of digital to understand revenue changes, seasonality and analytics patterns to drive online business growth.

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+249%

Increase in online revenue between January to December 2014 vs. 2019. By having increased visibility cross organic search, pay per click, social media and retargeting Ladram Bay have growth revenue taken via their website.

+57.2%

Increase in ROI via social media using conversion based advertising to increase holiday bookings ROI +57.2% in 2019 vs. 2018. Our campaigns identify customers who have taken certain actions from, they are then served engaging creative.

+9.8%

Increase in PPC bookings across brand and generic Adwords campaigns + display retargeting via the Google Display Network. Getting users to book directly via the website means not paying commission to third party booking sites.

Ladram Bay - Social Media Advertising

Social Media Advertising

A social media strategy that sees us look at historic booking data to inform our new customer targeting decisions. Users visiting the website are retargeted with fun and engaging creative.

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Ladram Bay - Content Creation

Content Creation

Creating blog content that provides useful information to people staying at Ladram Bay. Our blog focuses on several key content pillars such as holiday recipes, walking guides and caravan care.

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Ladram Bay - Pay Per Click

Pay Per Click

Our brand term PPC strategy is aimed at driving direct bookings with Ladram Bay. Our generic goals are to appear for geographically relevant searches.

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